Target Audience

Since my docuseries will be focused on a social-issue, the target audience will likely be males and females of a more left-leaning political ideology since the majority of people who support the Black Lives Matters movement are registered Democrats. In terms of race, I will likely have more of a focus on members of the Black community, but I still want my documentary to appeal to all races regardless since there are a large amount of BLM supporters from different races as the chart below depicts. Additionally, the age demographic will be 18-49 because the older generations tend to lean more conservative which means they are more likely to oppose any information related to the BLM movement. There is also the factor that young people spend more time on social media, which was used heavily during the Summer of 2020 to spread awareness through the hashtag #BlackLivesMatter. All socioeconomic statuses will be included in the target audience, since my goal is for people of different backgrounds to learn more about the movement and how it impacted communities during the Summer.